I know I do.
And I know my obsession often has me travelling all over the Internet to find new blogs, rediscover ones I had forgotten, and of course visit my favourites (and I have a lot of them).
Lately, though, I’ve been having an interesting inner dialogue with myself about what makes a blog great. Is a blog’s value dependent on great content? Amazing design? Beautiful pictures? Or is it the stylish ladies with great outfit posts that have people coming back for more?
I’ve been trying to come up with that perfect ingredient list to put my blog up there with all the elite blogs that I envy, but I think I’ve realized, no such ingredient list exists.
Sure, having great photography can help your blog, or posting pictures of yourself in beautiful outfits might get reader’s attention, but really, when it comes down to it, I think blogging is more about knowing what strengths your blog does have and focusing on them.
For WearItBetter, I tried outfit posts, and it worked for a while but I realized I’m not really an outfit post kind of girl. It’s just not my blog’s primary appeal. And that’s fine! (which has been difficult for me to accept). Since I began blogging, I always had it in my head that the successful blogs are the ones that have high quality photos of amazingly styled outfits. Not always true. Yes, some of those blogs are super successful, but there are also blogs that don’t feature outfit posts that have success too! With so many different niches and fits in this digital age of blogging, with work, time and dedication, there’s a spot for every blog, no matter how small. It’s all about looking at this big blogging puzzle and fitting perfectly into the picture in your own unique way.
Do any other bloggers ever feel like this? How do you deal with blog envy? And do you think there’s a place for blogs out there that don’t focus on outfit posts, or do you think outfit posts are the main appeal of a fashion blog?