This week Modcloth asked me to participate in their Uniquely You campaign, and let’s just say, as an already Modcloth obsessed customer, I was delighted!
I was asked to create a storyboard, using one Modcloth product that was picked for me. This week’s chosen item was The Beach Blanket Bingo Two Piece in Soft Black. Immediately, when I saw the polka dots and the cut of the bikini, I pictured pops of red and retro sunglasses. I browsed through Modcloth’s beautifully curated selection of accessories, home decor and clothing, looking for that perfect retro flair, but none of the items were speaking to me. That’s when I realized I was entirely missing the point behind the campaign.
I was picking items based off a preconceived notion of what I thought others would expect to go with a polka dot bikini. I had erased the idea of ‘unqiue’ from my head, and sadly, along with that ignored my own sense of style. As somebody who has a fairly good sense of what I like, that’s quite a wasted opportunity to create something unique. And when I say unique, I mean something entirely me. Something entirely Andrea. Something that uses style as a vehicle to express inner personality.
Trying to fit myself into a motif that doesn’t speak to me is like trying to fit a round peg into a square hole; it doesn’t make sense. It’s typical of human nature to do the expected. We’re all guilty of it in some form or another (I know I am more times than I can count). But for me, the words style and typical should never be associated with each other. Instead, style should always be about you. It’s an element of life in which you can be unapologetically selfish—where you can wear your bright red rain boots, blue bag, and purple tights, and just rock it because you love it, because that, my friends, is what makes you stylish and not typical at all.
Based off that little revelation, this is what I came up with: something unique and something 100 percent Andrea.
And because I constantly have an inner dialogue with myself of random stories floating around my head (seriously, it’s weird), it only seems right if I share the little story I came up with to go with my board.
So meet Jessica!
Yes, I named the girl wearing the bikini…
This summer Jessica purchased her first home, and in celebration, she has decided to host a house-warming party. With sweet sun rays gracing her little oasis of a backyard, she thought it would only be appropriate to make use of her new swimming pool and host a pool party! To prepare she made sure to have lots of lemonade on hand, with cute cups for her guests to enjoy their sweet treat. And to match Jessica’s sunny disposition, she wore her favourite bright yellow sundress over her cute polka-dot bikini. She added pops of sherbet pink in her sandals and watch (with chocolate chip cookies in the oven, it’s important for Jessica to keep her eye on the time), and retro sunglasses to protect her eyes. To top her outfit off, she added a floral crown, because after all, this is her house warming party, and while she may be a gracious hostess, Jessica gets to be a floral princess for the day.